We live in a world today where everything is on the go. From waking up to falling asleep the first and last thing we look at is our phone screen. All of our relationships have become accessible through our phones. All of our purchasing, entertainment, research, or anything else, has been linked to our phone.
In both our work or study and personal lives, we using our mobile device. Mobile app development services are definitely benefitting from this new culture. However, the question is, why is it so important all of a sudden. In a world of perfect competition, brands and companies that go the extra mile get better sales.
If a company creates a mobile app, users are likely to be engaged with that company for a far longer time. Many start-ups think that only the big companies can have mobile apps. However, that is not true. In fact, it has become quite important for modern small business to have custom mobile applications. Defining yourself in terms of more than just a company and rather as an app is always beneficial. Furthermore, this puts you one step ahead in the game. Below are a few reasons as to why it is so important.
1. Increased visibility
Recent research shows that more than two-thirds of the time that people spend on their phones, is on apps. Even if a customer does not use your app much, the simple fact that you exist on their phone can be quite beneficial. Putting effort into the design and look of your mobile application can go a long way. As a small business, being in the app store is a good thing because it is one more outlet for you to be noticed.
Having a mobile application can work as a great digital marketing channel. Through push notifications, you can attract people to your app and to your business. Many businesses can have a lot of information. From prices and costs, customer feedback forms, details of products and services, FAQs, etc, everything will be accessible on the app. This is a great way to allow customers to learn more about your business on their own time. Top android app developers can be hired to make an app that works well and provides the necessary information.
3. Added value
A mobile application development company can be hired to make a great app. Through this app you can publicise your offers and other discounts. If you have a loyalty program, you can digitise it in the form of a mobile application. This way you would also get more app downloads, which will lead to further visibility and marketing. Through greater usage of the app, you will also see greater revenue. You will be holding on to consumers and making them spread more than they normally would due to the offers and discounts that you give them.
For a small business, branding is very important. For users to know and recognise your products and buy them, you need to have a strong brand. Without a brand there is no way for customers to recognise you. Think of a mobile application like a poster or a billboard sign. Using the best mobile app development services to make an attractive application can go a long way in building your brand. You can make the app fit the branding of your products and services. Through the mobile application you can start to cultivate in users a recognition for your brand. You can establish how users perceive you all through a mobile application.
5. User engagement
In our world today, the large mass of the population prefers text over call. With text users have the flexibility of doing it from anywhere and at any time. They don’t have to worry about noisy surroundings or lost connectivity. Having a chat box on your mobile application can go a long way in improving customer engagement. With restaurants for example, if people can make bookings without having to call, that will make bring in more customers. A lot of times customers will not go the extra mile to make a booking because they don’t want to make a call. However, with the chat box feature they would go for it, which would lead to more customers for your business.
6. Stand apart
If you are in a competitive market, a mobile application is just one more way of standing out. Using a mobile application development company to come up with a great mobile app can be a smart move. Having a mobile app can set you apart. Especially, if you competitors don’t have an app or if their app is bad. Having a good mobile application with smart branding can be key to setting you apart from the competition. It makes your business unique and differentiated in a highly competitive market. It also makes users remember you more than other business which is always a good thing.
Going back to the point about relationships and how they are all mobile today, loyalty too can be digital cultivated. We live in a world where advertisements are too many and are everywhere. Having a sustained, long lasting relationship with a consumer is of paramount importance in these circumstances. Having greater user engagement, immediate responses to questions on chat boxes, etc, can go a long way in building loyalty.
If you respond to a customer quickly and cater to their issues digitally, they will trust your brand. Furthermore, through push notifications you can keep them updated about latest offers. Offers and value additions on the app are another way in which loyalty is built. Through personal notifications, customers feel like a part of an exclusive group.
This is how using top android app developers to build your mobile application can be incredibly beneficial. Especially for small business it can go a long way in attracting customers in this modern world.