eCommerce user experiences (UX) are vital because they affect essential performance measures. You will enjoy a higher eCommerce conversion rate when customers are satisfied by the experience they get from your site. Boosting user experiences to achieve conversion rate optimization requires you to examine your sitethrough the view of a customer. You should evaluate potential reservations and objections that customers could have and determine whether product presentation takes care of them. This way, you will discover a method of overcoming such objections and establish ways to redefine the shopping experience and make it unique. Consequently, you’ll increase the average frequency and size of orders .
The following are top ten applicable user experience ideas that increase eCommerce conversion rate on any site.
1. Gathering Feedback Directly From Customers
Ensure that customers can easily give feedback and that you can respond to it fast. Personal interactions are important to customers yet many eCommerce sites ignore this fact. For example, you may opt to send a quick survey to demonstrate that customers’ input is important to you. It is important to focus on direct questions that evaluate the experiences your customers had when shopping. The survey should be short, consisting of 3 to 5 questions. You may also choose to send a personalized thank you note with specific reference to the feedback you receive and establish a relationship that attracts repeat purchases and referrals.
2. Improve the Speed of Your Site
Sites that are slow have a humongous adverse impact on the eCommerce conversion rate. As mobile use increases, more shoppers navigate through sites using mobile phones. This group of shoppers is greatly less patient and a slow site can discourage them completely. Invest in increasing the speed of your site and witness higher conversion rate optimization that boosts customer satisfaction and order value. Ensure that you go for a fast hosting provider, optimize the images and videos you use, and minimize the number redirects for fast site speed.
3. Include Videos that Boost Landing Pages
Videos that engage and inform shoppers can drive up eCommerce conversion rate. A precise video evokes rewarding emotions that encourage customers to purchase. Videos on landing pages boost your conversion rates massively. The videos must not be expensive to be effective. For example, a simple video of a sales representative talking about a particular product is adequate to give customers the confidence to make a purchase.
4. Get Your Buy or Call To ActionButtons Right
The call to action (CTA) or buy button could be the most critical aspect for a conversion campaign to succeed. A hard to find CTA button disadvantages many sellers. Ensure that all CTA buttons on your site are located in the natural pathway that browsers follow when navigating through your site. When you place these buttons where users expect to find them, you minimize friction and enjoy conversion rate optimization.
5. Make Searchingand Navigating Through Your Site Intuitive
Visitors should always find it easy to discover what they’re looking for on your site. Therefore, incorporate search features that make navigation intuitive to your site. Visitors should also recognize the search and navigation layout easily. Simplifying the way visitors move between pages on the site between categories, whether on mobile or desktop also boosts conversion rate optimization.
6. Minimize Friction Encounters on Your Site
Website owners and managers should always identify potential frictions that lead to poor eCommerce conversion rate. Even if the website is very good, any form of friction is likely to affect conversion negatively. You can spot friction on your website by examining user behavior using analytics tools. Once you note the friction areas, you can address them and streamline operation for exemplary user experience.
7. Recognize the Differences Between Mobile and Desktop Users
The leading eCommerce websites consider the specific needs and behaviors of different shoppers. Their designs differentiate mobile and desktop users since they understand that they behave differently. The appropriately responsive design on the site empowers you to give unique UX experiences for each platform. Using simplified product pages and enhanced filter options for different screens helps in keeping the website optimal for mobile and desktop users concurrently.
8. Ensure the Checkout Forms Are Simple
Checkout forms that are poorly designed contribute significantly to high rates of cart abandonment and eventually, low rates of conversion. Look for ways to make the forms friendly to the shopper while making it as straightforward as it could be. An effective approach is having less inputs, employing real-time validation, and supporting auto-filling.
9. Incorporate Discounts, Freebies, and Offers to Engage Customers
Promos, freebies, and discounts entice most customers who are always looking for them. If you include them on your eCommerce website and notify visitors on product pages, you can realize top conversion rate optimization. Advertising offers on your landing pages or in the cart puts emphasis on their value for customers and contributes directly to higher eCommerce conversion rate.
10. Provide an In-Store Shopping Experience to Your Customers
Replicating the shopping experiences customers get in-store makes shoppers more comfortable in making buying decisions. This is attainable with the use of top-quality images and graphics and product descriptions with comprehensive details. Engaging videos and customers reviews also support in-store experiences that foster conversion rate optimization (eCommerce Conversion Rate Optimization Services).
Dharmendra Tripathi - A Digital Marketing Specialist in eZdia marketing team with over 14 years of experience working into technical seo for ecommerce, SEM, SMM, ORM, Branding, Presale & Digital Marketing.