With over 316 million active monthly users, Twitter is an indispensable marketing tool and one of the best ways to market your products and services.
To make things easy for you, we will discuss eight ways you can use this social media and how a Twitter marketing service can help to reach and influence your potential customers.
1. Optimize your Twitter Bio
Your Twitter Bio is your brand identity on the platform. So make sure your brand and company’s identity is voiced well. The bio tells who you are and you can also place a link to your company’s website homepage. It is necessary people have a clear understanding of what your company does.
2. Find Thought Leaders
Making a list of influential people in your industry and interacting with them on a regular basis can boost your online presence. Use tools like Followerwonk and Twitter search to find influencers.
Some of the thought leaders you should pursue are big name bloggers, potential customers/partners, and journalists. Add them to a private list and engage them with daily.
Don’t try to be promotional. Once you establish a relationship through regular communication, you can look for opportunities to collaborate. If you don’t have that much time to perform these activities, then it is advisable to hire a Twitter marketing service provider.
3. Tweet Regularly
You need to heavily engage your audience and this can be done through regular tweet. If you only tweet once in a week or once in a month, you will end up losing followers. You need to tweet regularly so you are on top of mind of your followers. While doing so make it a point to post valuable information that your followers will like to read. If you find useful information from a reliable source, you can retweet.
4. Track Mentions
You need to track brand mentions and keywords to know what people are saying about your business. People post queries and complaints on Twitter. Always be polite when responding to queries and complaints.
5. Follow Hashtags/Trends
Follow Trends and Hashtags that are relevant to your brand. By participating in trending topics, you can increase the visibility of your brand. Tagging your posts with popular Hashtags can help you attract potential eyeballs.
6. Use Images and Videos
Videos and photos attract more clicks on Twitter. People love interactivity and you can impress followers by posting meaningful video content.
7. Offer Special Discounts to Twitter Followers
You can run a Twitter contest to attract customers. For example, you can run a Twitter contest in which first 50 people who retweet your message will get a 50% discount on products.
The tips provided above can certainly help you get valuable leads from Twitter. However, it is advisable that you take help of Twitter marketing service provider to get the execution right or all your effort will be in vain.
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