Today, your dental website is required to do more than establishing your online presence. The more your dental website is useful to your patients/visitors, the more traffic you would drive to your website that ultimately will lead to more footfalls in your dental clinic.
So, here are five essential elements that should be part of your dental website.
1. Professional Design
A good website design ensures the first impression on the visitors is good that encourages the visitor to explore your website and take a decision to visit your dental clinic to get services. Your dental website is also a shop window to showcase your dental practice and a way to communicate your expertise and approachability. Hence, you should always focus on creating a professional dental website design.
2. Mobile Friendly
Today, the majority of people explore websites on their mobiles. If your website does not have a responsive design, it will be difficult for the customer to view your website on mobile devices. Having a responsive design ensures, your dental website is able to adapt to different screen sizes and the user experience remains good and consistent when your site is accessed from different devices.
As per stats presented by the imarketing factory, more than 3 billion mobile devices are being used across the world today. We will be soon approaching a time where mobile will be the first and only device to access the Internet. This clearly shows the importance of a mobile-friendly website.
3. Engaging Content
Content plays an important role in building trust and credibility about your dental practice. Content refers to every type of information consumed by the visitor that can be in the form of text, images, videos, animation or even your copyright symbol.
Besides offering meaning and useful content on the website, you should focus on using real images on the website in place of stock images. Also, include videos on your dental website. It is no secret people have anxiety when visiting dentists. Incorporating videos in the content helps the patient to get familiarized with dentists and staff that minimizes nervousness to some extent.
4. Online Appointment Booking
Your patients expect your dental website to offer appointment booking facility. It nullifies the need to call your office to book an appointment. It also frees your staff from answering calls and appointment requests. With appointment booking facility integrated into your dental website, patients can visit your website and book an appointment by themselves as per their convenience.
5. Links to Social Media
Social Media offers several SEO benefits to a website. You should integrate social buttons well on the website so that old and new customers can connect with dentists on social media platforms.
Social media platforms give dentists more opportunities to create rich doctor-patient relationships.
Activity on social media channels also sends right signals to search engine which shows the dental website is relevant and valid for the users. It boosts credibility and increases online visibility at the same time.
While all these features can help your website stand out from the crowd, don’t forget that your dental website design plays the most crucial role here. Focusing on the essential elements such as ease, convenience, and simplicity will help you build a large patient base.
99MediaLab, a prominent website design company with a team of expert website developers and web designers providing mobile development, eCommerce website design, and also online marketing solutions and services such as Local SEO, PPC, Email, and Twitter marketing services for small businesses, medical & dental professionals, moving companies, and accounting firms in Northern Virginia and the rest of the US. To learn more about our services, visit http://www.99medialab.com/services-overview/.