Performance marketing is an interactive advertising strategy where advertisers pay marketing companies only when a specific action is completed such as sales, leads, instead of impression and clicks. Companies have realized that instead of paying full amount for an ad without getting any indication of its performance in return, they are now turning to performance marketing. It is cost effective, measurable and interactive form of online advertising.
What is Performance Marketing?
In the digital realm, performance marketing may be the answer that clients and agencies seek. As a marketing manager or business owner, they will want return on investment on their market spend. Majority of business measure their success based upon their ROI.
In this interactive advertising method, the advertiser pays the digital marketing agency only when the agency meets their defined metrics and achieves a desired measurable business impact or result. In other words, the advertisers pay the marketing companies only when specific actions are completed such as sale, lead or click. In the digital industry, performance marketing has become a growing buzzword and is used as a part of any digital campaign.
Advantages of Performance Marketing
Benefits of running performance marketing are that it is measurable. It allows for greater opportunities to track real-time measurement. With new technology and advanced ad platforms, all campaign metrics can be tracked and reported. This gives advertisers valuable insight into their ad performance and this helps them to optimize their campaigns according to the best cost per acquisition. The main reason for using performance marketing campaigns is to decrease cost per acquisition and increase ROI.
Performance marketing means paying for results and not for clicks or impressions. Real data is collected by a tracking system which helps to determine whether or not a campaign has done well or not. This tracking system helps to save clicks, subscriptions, sales or conversions in real time.
Along with better tracking, it is ROI focussed. Quicker launch times are possible due to its low risk benefits. It is literally pay-for-performance method and it is becoming increasingly favourite among advertisers as the target is clear and ROI results are ensured.
What makes performance marketing is unique is that digital campaigns are highly targeted for each retailer in such a way everyone can be successful and advertisers pay only for successful transactions.
In today`s digital landscape, the way companies advertise and sell has completely changed due to performance marketing. Small businesses benefit by Performance marketing because they need small budgets.
Choosing Performance Marketing Agencies in Dubai
Advertising agencies are implementing performance marketing into their strategies because of the results and a better ROI. Such results can contribute growth and impact to your business. The Performance Marketing specialists of a Best Digital marketing company in Dubai provide a breadth of expertise that focuses on understanding what’s important for your business and how our services can deliver results that matter. Their Performance Marketing will have a team of experts specialising in disciplines such as Marketing Strategy, Digital Marketing, Lead Generation, Sales Nurturing and Revenue Generation.