August 23, 2018
setting up a new company is an exhilarating and challenging process. Small business owners already know that their company will face a lot of intense competition, no matter which field of business they choose. The challenges ahead are all just typical hurdles everyone has to go through when Setting up a company. That doesn’t mean business owners should proceed without caution.
There are many crooks and unsavory characters waiting to take advantage of people who don’t know better. To protect your business, your name, your ideas, and your assets follow these helpful tips:
Register The Company Name
In the world of business, there is no such thing as reserving a company name for later. To prevent any disappointment or giving your competitors the chance to swipe a great company name from under your feet, register the company as early and as soon as possible. When a company name has already been incorporated and registered, no one else has the chance to claim it for themselves.
Acting quickly and swiftly will guarantee your company name is secured and protected!
Register Brand Name And Logo
Aside from the company name, an integral part of setting up a company is to also register the brand name and logo of the business. As a part of brand marketing, it is highly recommended that a company must register their brand name as well as their logo if they have one.
In the world of business and marketing, brand recognition is a must for success. A way to protect and secure your brand’s identity is to ensure everything is registered for exclusivity.
Protecting Your Intellectual Property
Yes, ideas can be and should be protected. In fact, enforcing and applying for an intellectual property (IP) patent is the first steps to success when setting up a new company. Ideas and concepts for a new and innovative product or service can easily be stolen by a competitor and sold as their own.
However, when an IP is patented and trademarked, people who steal and use your ideas will face legal consequences, which then reduces the chances of stolen ideas and selling them for a profit.
Keep Watch For Copycats
Despite already taking the necessary steps to register your brand, your company name, and logo, and also applying for IP patents and trademarks there will always be copycats looking to make a quick profit. The best way to ensure no one is capitalising on your original ideas is to keep a close watch.
Read the press, attend trade shows, and always stay in touch with the marketplace. The sooner you spot a copycat and the early you put a stop to them, the cheaper it will be. When they have already established their brand and identity it can be a tough and expensive court case that you might even end up losing, especially if they are more established than yourself.
As a new company, there are many hurdles and challenges up ahead. However, if you take the necessary precautionary steps early on, your company can succeed and even come out on top.