London shopfitters can help increase the profits from brick and mortar location. There are many ways for you to implement various ideas to attract millennials to come and buy your products.
1. Make everything accessible
With how accessible everything is on the internet, millennials are going to expect the same when they go to your store. If they have to take a lot of time going from point to point, then they might lose interest altogether. You can help increase the accessibility of particular things in your store by adding signs that point to where your customers need to go.
2. Limit your colour palette
Using too many colours could actually confuse your customers. Use colours accordingly and limit what you use overall. You can also take advantage of lighting and music which are associated with specific products. Are you trying to promote products from nature? Use lighter shades of green. It may be tempting to use bold colours to get the attention of a customer for things such as sales but use them sparingly.
3. Be minimalistic
Having too many things going on all at once in one particular area is something that shopfitters London tend to avoid. They know how important it is to retain the focus of a customer. Trying to put too many products or promotional elements in one tight space is going to do more harm than good in the long run.
4. One size does not fit all
Millennial is a term that people like to use to generalise a generation of people that aren’t really common with their interests. Just because you are trying to get millennials to buy does not mean that you can use one single formula to attract all of them. Different people will have different interests and are influenced differently by many sources.
5. Build brand loyalty
Brand loyalty is very important when convincing millennials to buy from your store. If it is possible for you to implement a loyalty programme, then you should consider doing it. Data shows that 68% of millennials prefer going to stores where they are incentivised to buy from regularly or at least have an incentive to buy from that place exclusively.
6. Integrate the latest technology
Using the latest tech advancements to your advantage will go a long way. You can use websites like Amazon to promote your products or your brand entirely. Use social media platforms to reach more people and give them a reason to visit your brick and mortar location. Your staff should also be tech-savvy.
7. Don’t hesitate to experiment
Many millennials don’t mind beta testing fresh ideas when it comes to products. If you have a loyalty programme implemented as stated above, then you could use both ideas to increase brand loyalty with your customers. This will cause more people to stick around since they understand that you are open to always trying out new ideas.
Ultimate Contractors are among the top London shopfitters today. If you are building a new retail space or overhauling a new one, let our shopfitters London design it for you.