With an approximately 1 billion active user base, Instagram is one of the most favored social networks out there. One of the mistakes businesses make uses it to attract people who have never heard about them, thereby wholly disregarding their warm audience.
Warming up forms the foundation of your long-term relationship with your audience and results in a better conversion rate. Therefore, running retargeted ads to close sales is a great idea. However, if you don't already have a warm audience, you can use Instagram's several different features to warm them up with free content. PPC Company offers the right deliverables that can help you begin the warm-up exercise.
Here Are The 4 Tricks to Warm Up Your Instagram Audience Before An Advertisement Campaign!
Analyze Your Audience
The process begins by doing the research and understanding your audience's interests to offer them the content they value the most. Probe into your account and your competitors' accounts using Instagram's analytics tool and look for the posts or videos that generated the most organic traffic. It is only after taking note of all these things that you will create content that encourages organic participation.
Make Native Content
Using native content is an excellent choice for warming up the audience. It includes photos and videos published on Instagram and links that redirect people to another website. Out of this, you should optimize video content and create custom audiences according to the views. For getting more views, keep the videos' length limited to 26 seconds and add an attractive thumbnail. Support it with a good caption consisting of hashtags and put up the post during the best time when most people are using the app, i.e., at 1 AM (EST). After doing all this, analyze what kind of videos stood out the most and create more such videos. Also, doing live videos like webinars is another excellent way of increasing engagement.
Run Campaigns for Generating Leads
You can also deploy gated content to get people to subscribe to your e-mail. Create a lead magnet or blog post for nurturing your audience and inducing their interest in your product. You can also promote others' content for this. Then through link retargeting, create a shortened URL and attach it to your Instagram pixel. The pixel automatically tags those who click on it; thus, helping in creating an audience to retarget.
Create and Retarget Your Custom Audience
Create a custom audience for your native content according to your videos' views regularly, and then retarget them with behavioral ads. Similarly, you can create a custom audience of your subscribers for retargeting.
Instagram allows you to warm up the audience and build long-term relationships using both organic and paid methods. SMO Agency can help you with the warm-up process, right from the audience research to creating and retargeting your custom audience.