SEO, the abbreviation for Search Engine Optimisation refers to the process of getting higher ranks in the popular search engines including Google, Yahoo, Bing etc. and driving quality traffic to a website. By escalating your digital presence, SEO helps you to reach more number of customers and spread the message of your brand. However, optimising a website is not as easy as it seems, especially when Google is changing its algorithms on the regular basis to give a better search result to the users. While some SEO techniques can help you to beat your competitors and rank high, some others will harm your website drastically.
Known as black hat SEO techniques, these techniques refer to the methods that are used to manipulate search engines. These are against the terms of search engines and it could result in the site being banned from a search engine. Whether you are arranging an SEO campaign yourself or hiring an SEO agency Sydney, you should make sure that the rules of SEO are not violated while optimising your website. And to help you more in this matter, here we have put together a few back hat SEO techniques that you should avoid. Take a look.
- Avoid low-quality content
With Google’s algorithm updation, it is the need of the hour to focus on the quality of your content. Earlier only links and keywords are the crucial metrics but now, the scenario has been changed. Google only value the content that is fresh, relevant, grammatically-error free, interesting, and engaging. If you have low-quality or duplicate content in your website, then there is a pretty chance that it will hurt your search rankings. Google can even penalise your website. So, you should never ever use low-quality content. And if you have used it, then replace the content with high-quality content.
- Avoid keyword stuffing
Search engine check for keywords used on websites to find out if it is a good match for a search or not. For instance, when searching for the keyword “best SEO company”, the results will list sites using the word or the ones that are associated with it. However, more is not always better. Using too much keywords in a content is considered as keyword stuffing. Though it was accepted previously while there were not too much websites, now, it is considered as a black hat SEO technique. No one will read it if you stuff the content with keywords. Along with harming your search rankings, it will kill your readership.
- Avoid link exchange
Backlinks are important for SEO, however, these backlink exchange programs are not recommended if you want to get high domain authority and rankings in search engine results. It decreases the reputation of your site in Google’s index. Without knowing the quality and the kind of content used in the site, never exchange it. Being known as a black hat SEO technique, it can harm your site drastically.
So, these are the techniques that should restrict yourself from using when designing an SEO campaign. And to design it with SEO experts Sydney, hire a reputable SEO company today.
Author Bio: Paul Smith, a popular blogger on internet marketing and SEO agency Sydney, here writes on some of the black hat SEO techniques to avoid. He also suggests to hire one of the SEO experts Sydney for arranging an SEO campaign.